You should always double check all your texts and even get someone else to proof-read your content. People are very quick to notice mistakes, and they lose trust once they spot too many writing errors, they get put off by the obvious lack of care. This is even more valid today when you have a very short amount of time to create a good impression, surrounded by tough competition. Grammar errors put your website in a bad light from the start, youre only playing catch-up afterwards. 60 Photography website mistakes guide g) First person or third person? The aim of the About page is to build trust and get people to know you better. Youre making things difficult if youre speaking about yourself in the third person.
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So it helps to be friendly, confident and clear, showcasing all the communication skills you manager use when talking to someone face-to-face. Inside the text, its visualization usually a good idea to also include some humor, to show your personality in some way: you dont have to go at-length about your personal life, but a few glimpses into your personal preferences would be nice. And beware of the invisible line between being funny and being condescending. Get feedback from some close friends. Heres a brilliantly written About page, full of humor and honesty: m/shirleys-story/ e) Tone of voice even if youre very successful, dont brag too much, people can sense that from miles away. Its normal for you to showcase your achievements and skills, but try to also write about your struggles, about something youre still actively learning. Clients and photo buyers like to see confidence, progress and enthusiasm, instead of just over-the-top self-praises. How many exclamation points or all-caps words are you using? f) Spelling / grammar / semantics too many people have writing errors on their site. Here are some relevant snippets on this topic from my 60 Photography website mistakes guide : due to not being a native english speaker, or out of simple negligence, mistakes fall through the cracks.
B) Length of text, a few paragraphs at most, this is not the place to go in-depth about your childhood. If you think a longer and always more detailed bio would be relevant, you can place that on a separate page or blog post and link to it from the About page. Most of the times, though, youre saying more by saying less. C) Intro paragraph The first paragraph should really be your photographer elevator pitch, a sentence or two describing what youre all about, making visitors resonate with you and what you stand for. If you begin the page directly with I was born in and then I went to college in, people might already feel sleepy :-) And dont start with Hello, im John doe and i try to make people resonate with your work by giving small. D) your personality remember that youre writing this for humans, not for search engines in particular. Or at least thats what you should be doing.
It should basically communicate, in a few paragraphs, what you your photography business are all about. If youre really not comfortable writing your biography, you should indeed consider hiring somebody to write it for you. But hopefully these notes will help make things easier for you. A) Purpose, the copy on the About page should answer these questions: Who you are, where you come from (because many people scan the About page to find the authors location). Your experience/skills, what makes you unique (why youre doing what youre doing, what motivates you). How you can solve your clients problems (if you sell any services or products). Some website owners prefer merging the About and Contact pages, in which case its essential to include your contact info on the page, making it loud-and-clear how visitors can get in touch with you. Make sure youre combining these guidelines with the best practices for building effective contact pages.
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Any other creative option creates more confusion (Experience, skills, history, info etc. if youre a group of photographers or essay an agency, about Us is more appropriate. As for its position in the underline menu, it usually sits second (after Home) or towards the end (before. Contact which should be last). Title of the page, when users reach this page, what do they see at the top? . Dont just leave the title About or bio, people already know theyre on that page, they clicked on the navigation link to get there.
Try to get more personal than just About John doe photography, and say something more conversational (Welcome to, who we are, meet John doe etc.). Short bio, first, lets get a birds-eye view. The bio must satisfy at least two types of visitors: buyers and companies who scan the page for your skills, accomplishments, location, and generally just looking for facts other people looking for a personal connection, reading your history, wanting to see portraits/photos, looking for inspiration. Your (difficult) job is to try to combine these two aspects in a clear and concise manner, while removing the superfluous. Well focus more on the personality aspects, because psychology plays an important role in business relationships too, but dont neglect the simple enumeration of facts where its due. The bio text is the most important element on the page, the thing that people come to this page to see.
Free and google font Used. Globals can be bought only on Envato market. Some of the photos included in the psd, as they are with a free license. But some stock photos are not included. The following provides links to photos. Please dont forget to rate.
Contents, when building their website, photographers often get stuck when creating the About page. Simple at first sight, there are a lot of details that go into writing the perfect bio, so the process can become quite challenging unless you have some guidelines in place. People usually have a hard time writing their bio because theyre unfamiliar with their target audience, therefore they dont know how to tailor the text properly. Or they do, but its simply difficult to satisfy different types of visitors (some will want facts, some will want more personality/creativity). Lets explore all the main aspects that go into building a great About page for your photography website:. Navigation item, first of all, how should you call it? The norm these days is to name it. About, with, bio the second most popular option.
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Successfully reported this slideshow. Peter Fisk - one page biography - keynote Speaker, Expert Consultant. Upcoming SlideShare, loading in 5, be the first to like this. No downloads, no notes for slide. Peter Fisk is a bestselling author, inspirational keynote speaker and expert consultant in helping leaders to develop innovative strategies for business and brands. He slip is Professor of Strategy, innovation and Marketing at ie business School, one of the worlds top ranked business schools, and leads his own company, geniusWorks, a boutique consulting firm, helping clients around the world to develop more innovative business and brand strategies. He features on the Thinkers 50 Guru radar as one of the best new business thinkers.